Meta-tags description and keywords for each message on Blogger

Why is it so important meta tags are keywords and description and how to use them in Blogger.com - talk about it and in my new article for webmasters. Just yesterday, I had a code of meta-tag descriptions and page titles, on the basis of which search engine "knew" that all pages of the same: they had the same description.


Here is the "terrible" for SEOs code:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageTitle/></title> 
<b:else/>
<title><data:blog.pageName/> ~ <data:blog.title/></title>
</b:if>

When I published the announcement of record on Google+, then I have displayed like this:


In terms of seo-optimization is heading show your stuff is useless. Also with smo-optimization: who among your readers +feed will link with the title? Almost no one, because it does not reflect the essence of the page.

What you can do

I suggest code where meta description tag will have a data header.
Well, now, in fact, the code.

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Description on the main ' name='description'/>
<meta content=' keyword, keyword1, keyword2' name='keywords'/>
</b:if>
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<meta expr:content='data:blog.pageTitle' name='description'/>
<meta expr:content='data:blog.pageName + &quot;,  your keywords&quot;' name='keywords'/>
</b:if>

Now in rows, with explanations
This piece of code shows how the page title is displayed at the top of the browser.

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if> 

In this line, you can change the separator «|» on their own, or change the display order header and blog title.

The next part is responsible for the keywords and description only the main page of the site.

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Description of the main ' name='description'/>
<meta content='keywords, keywords1, keywords2' name='keywords'/>
</b:if>

These lines tell browsers and bots of keywords and description for a specific page with the message.

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<meta expr:content='data:blog.pageTitle' name='Description'/>
<meta expr:content='data:blog.pageName + &quot;,  твои ключевые слова, слова&quot;' name='keywords'/>
</b:if>

It does not advise enter keywords: not all fit to a single post.

After applying the above code - we get here is a result of the announcement:

What better to do

Frankly, I myself thought it would put the code and I will be more subtle than any. But I will not deceive myself. I'll tell you an example. There Googlebot, there are two pages titled "Music for relaxation."

"Music for relaxation" in the meta description tag is set to "Music for the rest", but Page "Music for relaxation" 2 has a value of "Music for relaxation and recreation. Melodies of the sounds, which you relax "
Question: which page is in the index above?

If you understand in which direction I'm going, the answer is "Music for relaxation" 2, because it has more information, and synonymous to the search engine, and he will show it is much higher than the "Music to relax."

That's all. Be healthy!)